15 JUN 2023

Cycling tourism in Italy is on the rise, and the reasons for this growth are evident. This practice, which combines a love for cycling with a passion for exploration, is becoming one of the most beloved and appreciated forms of tourism. But what is contributing to the popularity of cycling tourism in Italy? Let's explore the reasons behind this growing trend.

A Booming Industry

Cycling tourism, once considered a niche phenomenon, is now a prominent player in Italy's tourism landscape. According to the "Cycling with the Bike 2023 - Third National Report on Cycling Tourism," curated by Isnart (National Institute for Tourism Research) in collaboration with Legambiente, the number of "pure" cycling tourists, those who choose Italy as their destination for cycling vacations, has seen a remarkable increase. In 2019, there were approximately 4 million cycling tourists; by 2022, this number had exceeded the 9 million mark. This growth is a tangible sign that more and more people are seeking authentic experiences as they explore Italy's natural and cultural treasures.

Cycling Tourism as an Emotional and Experiential Journey

What makes cycling tourism so appealing? The answer lies in its ability to offer an exciting and authentic experience. When you're pedaling your bike, you can explore Italy in a completely different way. You'll journey through picturesque villages, ascend the majestic peaks of the Alps, and meander through the lush vineyards of Tuscany, all in a single trip.

Cycling tourism is also an opportunity to immerse yourself in Italian culture. Along the route, cyclists can savor authentic local dishes, sample exquisite wines, and engage with local communities. These experiences make the journey a unique and unforgettable adventure.

Sustainable Travel Choices

Cycling tourism is also a form of sustainable tourism, with minimal environmental impact compared to traditional modes of transportation. Cyclists contribute to reducing carbon emissions and preserving the natural beauty of our country.

In summary, cycling tourism in Italy is experiencing continuous growth, offering exciting, authentic, and sustainable experiences. Whether you're a cycling enthusiast or considering starting, Italy is the perfect destination for you. Discover new routes, savor local cuisine, and create unforgettable memories as you immerse yourself in the beauty of this extraordinary country.